Wynn Palace Hotel
Marketing goals:
Brand building & festive promotions
Marketing Strategy:
Intensive Digital & Social Media marketing exposures in different titles(Hong Kong Living, Southside, Expat Parent & Sai Kung) within a short period.
Online Advertorial avg. monthly unique traffic: 10,182
Standalone eDM click rate: 1.5%
Facebook post click rate: 1.8%
